RB
"Professional, insightful, creative. Focused on long-term strategic goals, not just short-term wins. It has evolved into a valuable strategic partnership."
Conversion Tracking Services
Tracking that holds up.
Tracking that holds up.
Data you can trust.
We fix broken attribution, rebuild tracking for a cookieless world, and give your team data that matches what your ad platforms are reporting. No more guesswork, no more silent failures.
Server-side hit sent
Consent: granted (EU)
ROAS +34% MoM
console.cloud.google.com / bigquery
voxxy_analytics
ga4_events
ads_performance
-- Blended ROAS, last 30 days
SELECT channel, SUM(revenue) / SUM(spend) AS roas
FROM `voxxy.analytics.v_blended_channel`
WHERE event_date BETWEEN '2026-03-21' AND '2026-04-20'
GROUP BY channel
ORDER BY roas DESC
voxxycreativelab.com / dashboard
Conversions · 30D
12,438
+34.2% vs prev
Blended ROAS
4.2x
+0.8x vs prev
Consent granted
61.8%
143+ regions live
Server-side events · 30D
↑ 34%
Live pipeline
Browser
sGTM
BigQuery
143+
Regions covered by our consent solution
30%+
Average conversion data recovered with server-side
24/7
Tracking monitoring across every client container
100%
GDPR and Google Consent Mode v2 compliant
What we do
Six connected services. One tracking stack that works.
Every engagement starts with a diagnosis and ends with a stack your marketing team can rely on. Pick the service you need, or let us assess the full picture.
Core Service · 01
Server-Side Tracking
Ad blockers, iOS restrictions, and browser tracking prevention wipe out up to a third of your conversion data before it ever reaches your ad platforms. Server-side tracking routes events through your own server, so your data gets through and your attribution stays intact.
- Stop data loss from browser restrictions and ad blockers
- Keep cookies first-party, with full control over what gets shared
- Load faster on the client side because tracking moves off the browser
- Better match rates for Google Ads and Meta, higher ROAS in reporting
LIVE EVENTS
10:42:18 POST /sgtm/collect
200
10:42:18 → purchase · €184.00
ok
10:42:19 → google_ads enhanced
ok
10:42:19 → meta_capi hashed
ok
10:42:20 → ga4 session_start
ok
+31.4%
conversions recovered vs client-side
Core Service · 02
GTM Audit
Most Google Tag Manager setups have silent failures nobody has spotted. Duplicated events, broken triggers, tags firing at the wrong time, variables pulling empty values. Our audit reports every issue, ranks it by revenue impact, and gives your team a fix plan in plain English.
- Event-by-event review across every tag, trigger, and variable
- Revenue-weighted issue list so you know what to fix first
- Consent, dataLayer, and cross-domain validation included
- Written handover plus a walkthrough call with your team
Audit Report · GTM-XXXXX
46 tags · 12 issues
OK 34
Warning 8
Critical 4
Google Ads Conversion — duplicate
HIGH
Consent Mode default values
MED
Enhanced Ecommerce dataLayer
OK
Cross-domain linker misconfigured
HIGH
Core Service · 03
Consent Management
GDPR-compliant consent that still gives you data. We deploy and configure Google Consent Mode v2 Advanced with a CMP built for modern tracking stacks, covering 143+ regions and WCAG 2.2 AA accessibility. Your site stays legal, your platforms still get modelled signals, your reporting keeps working.
- Google Consent Mode v2 Advanced deployed and validated
- Region-aware behaviour across EU, UK, EEA, California, Brazil and more
- Accessible (WCAG 2.2 AA) and fast (CDN-hosted configuration)
- Clear signals in GA4 and Ads for consented and modelled traffic
EU · GDPR
Consent
Details
About
We value your privacy
We use cookies to improve your experience, analyze traffic and personalize content. Choose which categories you allow.
Privacy policy
Manage preferences
Allow all
WCAG 2.2 AA
Core Service · 04
Attribution Modeling
Last-click attribution tells you where the conversion landed. It does not tell you which channels built the pipeline. We set up proper multi-touch attribution, align your GA4 and Ads reporting, and translate the numbers into clear budget recommendations your marketing team can use.
- Multi-touch attribution aligned with your GA4 conversion model
- Channel, campaign and creative level insights, not just totals
- Honest blended ROAS, accounting for assisted conversions
- Monthly readout so budget decisions are evidence-based
CHANNEL CONTRIBUTION · Q1
Last 90 days
Paid Search
Organic Search
Email
Paid Social
TOTAL PIPELINE
£4.2M
Core Service · 05
BigQuery & Data Engineering
GA4 samples your data and caps your history. BigQuery does neither. We set up the pipeline that moves your GA4 events, ad platforms, and CRM data into BigQuery tables your team can query, join, and activate. Full granularity, full history, costs kept under control.
- GA4, Ads, and CRM data unified in one warehouse, no sampling
- Custom schemas and views tailored to your product and funnel
- Activation-ready tables for audiences, Looker Studio, and ML
- Cost-optimised so your BigQuery bill doesn't surprise anyone
BIGQUERY
query_1.sql
schema
-- Daily blended ROAS · voxxy_analytics
WITH events AS (
SELECT event_date, channel, revenue, spend
FROM `voxxy.analytics.v_blended`
WHERE event_date >= DATE_SUB(CURRENT_DATE(), INTERVAL 30 DAY)
)
SELECT channel,
SUM(revenue) / NULLIF(SUM(spend), 0) AS roas
FROM events
GROUP BY channel
ORDER BY roas DESC
Query results
4 rows · 0.8s · 12.4 MB
| channel | roas |
|---|---|
| paid_search | 5.81 |
| organic | 4.22 |
| 3.94 | |
| paid_social | 2.17 |
Core Service · 06
Campaign Management
Running paid campaigns without clean tracking is expensive guesswork. We manage Google Ads the way they should be managed, with proper attribution, respect for algorithm learning periods, and honest reporting. Every decision gets explained. Every budget shift has a reason. You always know why we are doing what we are doing, and what to expect next.
- Full-funnel reporting with direct ROAS, assisted conversions, and blended account performance
- Disciplined optimisation that respects algorithm learning periods, no panic resets
- Bid, device, audience, and product adjustments based on what actually converts
- Weekly reports in plain English with every change explained and its revenue impact
DAY 14 · LIVE
Campaign performance
Last 14 days
Blended ROAS
Target 1.7x
1.86x
PMax
€231 · 42d learning
5.90x
Remarketing
€134 spend
3.10x
Shopping
€914 · discovery
0.69x*
Brand
€18 spend
—
*Last-click. Shopping drives discovery, PMax closes the sale. Read blended, not isolated.
Featured product
Beexy Pixel Dashboard
A Looker Studio dashboard built on top of your BigQuery data. Get a 360° view of cross-platform performance, funnel drop-off, and creative attribution without writing a single query.
Get early access
Beexy Pixel
Last 30 days ▾
Pixel fires
2.4M
↑ 12.4%
Match rate
87%
↑ 4.1pt
Revenue attr.
£842k
↑ 22.6%
Daily pixel volume
Client reviews
Trusted by teams who take tracking seriously.
BB
"Jerry flawlessly set up all the measurements, tags, tracking, and cookie settings for our clients. Directly led to better data insights and optimised online performance."
GC
"Excellent service. Worked like a charm."
Ready to see what your tracking is missing?
Book a free tracking audit. We review your GTM, GA4 and consent setup, then send you a written report with every issue and its revenue impact. No sales pitch.