"Jerry's communication and follow-up are proactive, methodical, and refreshingly clear. This professional approach has directly led to improved data insights and optimized online performance for our clients."
Two people who only do tracking.
Voxxy Creative Lab is Jerry and Angelica. One builds the setups, one makes sure they get scoped, delivered and understood. No account managers in between, nobody learning on your container.
Registered in London, working with stores and agencies across the Netherlands, Sweden and the UK.
Book a tracking call
- Team
- 2 founders, no subcontracting
- Focus
- Server-side GTM, GA4, consent, BigQuery
- Hosting partner
- TAGGRS, EU-hosted, ISO 27001
- Reviews
- 5.0 on Trustpilot
- Latest result
- 1.7× to 8.0× ROAS, VäxterOnline
Why this company exists.
Jerry spent his time on Google's Tag Team looking inside other people's Google Tag Manager containers. Almost every one had the same problems: tags duplicated by three different agencies, a purchase counted twice, consent bolted on after the fact, and nobody left who could explain why any of it was there.
The fix was never more tags. It was fewer tags, one data layer, and a server between the browser and the ad platforms. That became the method we use on every project, called One Tag To Rule Them All: a container of around eight modular tags that a new person can read in an afternoon.
Angelica had spent years on the other side, in sales, SEO and paid media, being handed reports she couldn't trust. She saw that tracking work usually fails at the handover, not the build: the client never learns what was done or why. So delivery, documentation and the scoping call are hers.
We started Voxxy to be the vendor we wished we'd had: technical enough to fix it, clear enough that you understand it afterwards.
Who does what.
Co-founder and CTO
Jerry Bierenbroodspot
Builds every setup himself: GTM containers, server-side GTM on TAGGRS or Google Cloud, GA4, Meta Conversions API, Consent Mode v2, BigQuery pipelines and the Beexy product family. Before Voxxy he worked on Google's Tag Team, and before that in ad tech, metalwork and construction, which is where the habit of building things that have to hold up comes from.
He is the one in your container. If something breaks at 9pm, he is also the one who answers.
Co-founder and CEO
Angelica Torres
Runs the scoping call, the project plan, the handover and everything you'll hear from us in between. Background in sales, SEO, SEM and social media, so she has sat on the client side of a tracking report and knows which parts nobody reads.
Her job is that you understand what was built, why the numbers moved, and what to do with them. Also the person to talk to about white-label work for agencies.
Five things we don't do.
Most bad tracking is caused by someone doing one of these. They're also the reason our containers stay small.
1
No ghost tags
Every tag in the container has a purpose we can name. If we can't name it, it goes.
2
No fake server-side
A server container that just forwards the browser pixel recovers nothing. Ours runs on your own first-party subdomain and deduplicates against the pixel.
3
No consent bolted on afterwards
Consent Mode v2 is configured before the first tag fires, not patched in reporting when the numbers look wrong.
4
No cutover without a parallel run
Browser and server tracking run side by side against your order list. Bidding switches when they match, not when the calendar says so.
5
No handover without documentation
You get a written record of every tag, trigger and destination. If we disappeared tomorrow, your next tracker could pick it up.
Who we're a good fit for, and who we're not.
We'd rather tell you on the first call than three weeks in.
A good fit
- Ecommerce stores on WooCommerce, Shopify or custom platforms spending on Meta and Google Ads
- Lead-gen businesses whose CRM knows more than their ad platforms do
- Agencies managing several client accounts that want one tracking standard, under their own name
- Teams that have been handed three different purchase numbers and want one
Probably not
- You want someone to run your ad campaigns. We fix what they measure; we don't manage them
- You need a full-service agency with design, content and media in one contract
- Your ad spend is small enough that a €1,500 audit wouldn't pay for itself in a quarter
- You want tracking done without anyone on your side understanding it afterwards
What it's like to work with us.
"Due to the complexity of tracking nowadays, we outsource this to Voxxy Creative Lab. They are true specialists in this field."
"Fast, critical, a true specialist. Finally we can see where clients are coming from and steer on real leads and data."
Talk to the person who'll do the work.
30 minutes with Jerry and Angelica. We look at your GTM, GA4 and consent setup together and tell you which package fits, or that you don't need one yet.