Our Services
Here's how we help
Data Layer Control
Most of your tracking problems are in your data layer.
It grabs too much data, sends the wrong values,
and nobody notices until ad performance tanks.
What we fix
- Messy eCom tracking by remapping datalayer events
- Capturing full item arrays; only including related products
- Standardizing inconsistent product IDs across all platforms
What's included
- Data Layer Audit
- Data Mapping & Cleansing
- Event-by-Event Validation
- Single-Item & Multi-Item Testing
Dynamic Remarketing
If your Dynamic Remarketing tag isn’t set up right,
your Shopping-ads show random products instead of
what people actually interacted with.
Google Ads won’t tell you, you just keep spending.
What we fix
- Product IDs that don't match between your site, and Merchant Center
- Missing or incorrect item arrays at each funnel stage
- Shopping-ads showing printer paper when someone looked at office chairs
What's included
- Product ID alignment: Website ↔ Merchant Center/Google Ads
- Adaptive Dynamic remarketing setup
- Value, currency, and item array remapping
- Testing across funnel stages
Best for
eCom brands running Google Ads Shopping who aren’t seeing the ROAS they should.
Cross-Platform Tracking
GA4, Meta, LinkedIn, TikTok, they all name
things differently. If you just send GA4 data
to Meta, it works, but Meta’s guessing.
We translate.
What we fix
- Item arrays structured for one platform, not the others
- Platforms receiving data they can't fully use
What's included
- Platform-specific item array mapping
- Event name translation
- Tag configuration per platform
- Cross-platform identifiers
Server-Side Tagging
Browser-based tracking gets blocked.
Ad blockers, ITP, cookie restrictions –
you lose data before it ever reaches
your ad platforms.
What's included
- Server-side GTM setup
- First-party domain configuration
- Conversion API
- User consent handling via first-party cookies
- Event deduplication
Consent Setup
Having a consent banner doesn’t mean
consent is working. CookieBot in the wrong place,
multiple consent rules firing, consent signals
that don’t reach the server, it breaks more than
people realize.
What we fix
- Consent tools implemented incorrectly
- Consent signals not reaching server-side tags
- Tags firing before consent is granted
What's included
- CMP audit and configuration (CookieBot, CookieConfirm, etc.)
- Server-side consent handling via first-party cookies
- Basic (manual) & Advanced consent setup
- Testing and validation
Best for
Brands in privacy-sensitive industries (e.g., healthcare, finance) or targeting GDPR markets.
Tracking Audits
Not sure what’s broken? We look at your
data layer, your tags, your platforms, and
show you exactly where data is leaking or
being sent wrong.
What's included
- Data layer review (what's being collected vs. what' should be sent)
- GTM container audit
- Platform-by-platform event validation
- Product ID and item array consistency check
- Consent and privacy check
- Written report with prioritized fixes
How We Work
Audit
We look at your current setup: data layer, GTM, ad platforms, and find what's broken.
Fix
We clean up the data layer, align your product IDs, and configure tags properly.
Test
We validate every event at every funnel stage. Single item-events. Multiple item-events. Real conditions.
Document
You get documentation so your team (or your next agency) can maintain it.