Your tracking is probably lying to you. Let us prove it.
We review your GTM, GA4, ad pixels and consent setup by hand. Real people, not a crawler. You get a written report with every issue ranked by revenue impact, plus a walkthrough call. No automated scanner. No sales pitch.
Top findings
Purchase events duplicated in GA4
→ 22% inflated conversionsMeta Pixel missing on /checkout
→ ~£14k/mo attribution lostConsent Mode v2 defaults set wrong
→ No enforcement, just delayNo cross-domain linker on /book
→ Sessions reset, attribution lostNine times out of ten, it's one of these.
Every audit finds a different combination of problems. But the patterns? They repeat. If two or more of these feel uncomfortably familiar, the audit is going to be worth your time.
The GA4 vs Meta civil war
Your dashboards disagree by 20 to 40 percent. Nobody knows which one to believe, so finance trusts neither and the CMO trusts whichever looks best that week.
Attribution mismatchCheckout tracking is a sometimes thing
The thank-you page fires reliably on Chrome desktop. Safari mobile? Silence. Firefox with a VPN? The event exists in a quantum state until someone looks at it.
Event reliabilityConsent Mode v2 is still a vibe, not a system
Your CMP says it's configured. Your defaults say otherwise. Advanced mode is off. Storage is being set before consent. And enforcement is rolling out whether you are ready or not.
Compliance riskYour dataLayer has layers of dataLayer
A 2022 event pattern stacked on top of a 2024 rebuild, with a few custom events nobody remembers writing. Every new developer adds one more variant rather than touch the older ones.
Data model driftiOS and ad blockers are eating your best customers
Up to 30 percent of purchase events never make it back to your ad platforms. The high-intent ones, specifically. Your bidding models are optimising on the customers who matter least.
Signal lossThe 90-day conversion window surprise
Google Ads quietly changed how it counts. Your bidding strategies are still optimising on a definition that moved three months ago, and nobody flagged it in the release notes you read.
Platform driftDuplicate events are inflating your ROAS
Good news: the dashboard looks great. Bad news: half of it is one purchase counted three times. The accuracy conversation becomes a lot harder when the number was never real to begin with.
Inflated metricsEvery new campaign is a tracking project
New UTMs, new URL parameters, a fresh conversion goal, a hacky trigger. Something breaks somewhere downstream every time, and the finger-pointing lives in a slack thread from two weeks ago.
Fragile trackingYou rebuilt it. It still leaks.
Six months ago you paid someone to fix the tracking. It was clean for a week. Now you are not sure what is different between the numbers you trust and the numbers you show the board.
Regression cycleRecognise two of these? The audit will pay for itself. And it's free.
Six tangible things. All yours to keep.
This is not a sample report or a teaser PDF. These are the actual deliverables. Whether you hire us afterwards or you don't, the audit is yours.
Written audit report (PDF)
Every issue documented with screenshots, technical detail and plain-English explanation. Built so a developer can action it and a CMO can read it.
Revenue-weighted issue list
Every issue ranked by estimated revenue impact, not just severity. The critical bug hiding in a low-traffic page goes below the medium bug bleeding from your best-converting flow.
GTM, GA4 and ad platform review
Every tag, trigger, variable, event and conversion action. Cross-domain, enhanced conversions, Meta CAPI setup, consent defaults. The whole stack, end to end.
Consent Mode v2 check
What your CMP really does, versus what you think it does. Defaults, storage timing, advanced vs basic mode, TCF signals, and a list of what would fail an ICO review tomorrow.
Fix plan in plain English
For every issue: what it is, why it matters, what it costs you, and how to fix it. Rough effort estimates per fix so you can scope the work yourself if you want to.
30-minute walkthrough call
You, us, and your report on a screen. We go through the findings together. You ask anything, we answer honestly. No slides, no pitch, no pressure to book a follow-up.
Your tracking is probably lying to you.Let us prove it!
Six steps. About 30 minutes of your time.
The whole process, from first email to final call, usually takes a week. You are active for roughly 30 minutes of it. The rest is us reading your tracking very, very carefully.
Book the intro call
Fifteen minutes. You tell us what is bugging you. We tell you honestly whether the audit will help. If it will not, we will say so and point you somewhere that can.
Share view-only access
GTM, GA4, Google Ads, Meta Ads Manager, website. Read-only, two-factor, whatever your security team wants. No admin, no credentials, no writes. We send a shared doc with the exact steps.
We audit everything, by hand
Real people reading every tag, every trigger, every event, every consent default. Tag Assistant, DevTools, real test transactions, the lot. If a crawler could find it, half your problems wouldn't exist.
You get the written report
PDF in your inbox. Every issue, every screenshot, every revenue estimate. Ranked by impact, grouped by stack layer. Written so a developer can fix from it and a finance director can follow the money.
Walkthrough call together
Half an hour on video. Report open on screen. We go through the findings. You ask the hard questions. We answer them directly. No slides. No marketing language. No follow-up sequence, either.
You decide what's next
Fix it yourself. Hand it to your agency. Hire us. Do nothing for six months. Genuinely up to you. The report is yours either way and there is no pressure on this call.
Built for teams that can't afford to guess.
If any of these sound like you, the audit will earn its keep. If none of them do, we will tell you honestly on the intro call.
You manage tracking for other people's money
Five, twenty, fifty client accounts. Each one slightly different. Each one with a ROAS conversation that turns on data you are not 100 percent sure is accurate.
- Shared containers, overlapping setups
- Monthly reporting with numbers that don't tie out
- New client onboarding that eats a full week every time
You spend real budget on paid, every month
Ten thousand, a hundred thousand, more. Your bidding strategies run on the signals you send the platforms. If those signals are broken or blocked, spend gets wasted first, noticed second.
- Google Ads, Meta, plus one or two others
- Reporting that finance quietly stopped trusting
- A tracking setup nobody wants to own
Your dashboards and your bank account disagree
Platform ROAS looks great. Revenue doesn't match. You have rebuilt tracking once already. You do not want to do it again without knowing what broke last time.
- Pre-launch or mid-scale paid campaigns
- Site migration, replatform, rebrand coming up
- About to hire or fire an agency
Real feedback from teams who booked the call.
"Due to the complexity of tracking nowadays, we outsource this to Voxxy Creative Lab. They are true specialists in this field and we can highly recommend them."
The ones everyone asks before they book.
One free audit. One written report. Zero pressure.
Most setups we review have at least one bug quietly costing real money. If yours is one of them, you want to know. If it isn't, you want to know that too.
15-min intro · 3 to 5 day report · 30-min walkthrough