Tracking Lab
What does our tracking do?
We design future-proof tracking systems for marketing agencies using a powerful mix of Google Tag Manager (GTM), server-side tagging, data layer expertise, and full privacy compliance.Our goal: turn your data chaos into clarity and restore the ROI your campaigns deserve.
Tracking is broken and most marketing teams don’t even realize it. With server-side tagging, GTM, and data layer setups, Voxxy rebuilds your measurement from the ground up. If you're losing conversions to ad blockers, Consent Mode gaps, or cookie restrictions, this is where your clean, compliant data journey begins.
Why Your Tracking Is Broken
Outdated tracking setups are silently killing your campaigns. Voxxy specializes in advanced tracking solutions that bring back clarity, control, and conversion power to your marketing analytics.
30+ years of cookie-based logic?
Gone overnight
Safari’s ITP and ad blockers?
Scrubbing 40–60% of your data
Consent Mode v2?
You’re optimizing with guesses, not insights
The Voxxy GTM Framework
Our Secret Weapon
Why Google Tag Manager (GTM)?
With 93% global market share, GTM is the smartest and most flexible tag management system out there. But we go further—we’ve built a proprietary GTM framework that eliminates clutter, simplifies maintenance, and powers everything from Enhanced Conversions to Dynamic Remarketing.
Our framework supports both Client-Side and Server-Side Tagging—so you can:
- Extend cookie lifespans (30+ days vs. 7)
- Comply fully with GDPR, CCPA, and Consent Mode v2
- Capture accurate PII (email, phone, names) for better attribution
- Bypass browser restrictions like Safari ITP
How Our Tracking Setup Works
01
Tag Purge: The Hidden Fix
Most websites are cluttered with outdated, overlapping tags and pixels, causing misfires, data discrepancies, and slower site speeds.
We start by auditing your current setup: CMS, SEO tools, plugins, and third-party tracking software like Hotjar.
This tag management approach not only streamlines tracking—it helps you bypass ad blockers, minimize tracking errors, and ensure full control from a central platform.
02
Google Tag Manager Setup for Agencies
GTM is the world's leading tag management system (93% market share). We’ve built a proprietary GTM framework tailored for agencies, designed for both client-side and server-side tracking setups.
03
Server-Side Tracking Setup
We extend your cookie lifespans, fix attribution loss, and protect your tracking against browser restrictions like Safari ITP.
By processing tracking data on your server (not your user’s browser), server-side GTM gives your campaigns the data fidelity and privacy compliance they need to stay competitive in 2025 and beyond.
04
Data Layer Tracking for eCommerce & Leadgen
Our custom data layer setups capture the full story—product views, purchases, form submissions, scrolls, and PII for Enhanced Conversions.
Whether you’re a lead gen agency or focused on eCommerce clients, we make sure your data layer delivers accurate, structured, and privacy-compliant data across every customer interaction.
Key Features of Voxxy’s Tracking Framework
Intelligent GTM Architecture
One container to manage multiple domains and clients
Event-specific tag firing for precise measurement
Full consent integration for all regions
Enhanced Conversion & PII Tracking
Track emails, phone numbers, and custom events securely
Optimize for real user behavior, not averages
Dynamic Remarketing That Actually Works
Our eCommerce tracking setups restore broken dynamic remarketing flows
Supports CSS integrations like Producthero, Channable, etc.
Compliance-First Setup
GDPR, CCPA, and Consent Mode v2 implementation
Tags only fire after user consent
Bypass Ad Blockers & Browser Limits
Server-side GTM and cloaked tag injection strategies
Extends cookie lifespan up to 30+ days
Set-and-Forget" Maintainability
Auto-updating tags
Minimal dev involvement required
Why Agencies Choose Voxxy’s Tracking Lab
One GTM Container to Rule Them All
Centralized tracking management across multiple clients and domains.
Real, ROI-Driven Results
Centralized tracking management across multiple clients and domains.
No More Ad Blocker Blackouts
Server-side tagging hides tracking scripts from browser limitations.
Intelligent Tag Logic
Dynamic tags that fire only when needed—no misfires, no fluff.